We built a high-performing, full-funnel setup across Meta and Google Ads, supported by Google MyBusiness optimisation to strengthen local visibility.

Our Meta campaigns focused on promoting an introduction offer, using creative that highlighted the studio’s atmosphere, from its striking architecture to its immersive community. Google Ads targeted high-intent searches for wellness, sauna, and recovery spaces in Shoreditch, while optimised listings helped capture people searching nearby.

This combination of paid social, paid search, and local optimisation delivered powerful results in a short timeframe.

Highlights:

• Consistent trial sign-ups at below industry average cost per lead

• 73% response rate from leads generated through paid ads

• Rapid uplift in local awareness via Google My Business listings and map searches

• Increased trial-to-membership conversion from improved landing and messaging flow

• Strong performance through creative testing and geo-targeted campaigns around Shoreditch

Our ongoing work continues to support The Sanctuary’s membership and event marketing strategy, helping them reach new audiences while maintaining strong community engagement.

Testimonial

“Dan and the team have been the best digital marketing experts we've ever worked with. Communicative, thorough in reporting, consistent with advice, and very reasonably priced. It's hard to find someone consistent in this space, so feels like a breath of fresh air to be working with the DBD team!”

— Zak Avery

Run a wellness studio, gym, or spa and want to fill your classes and memberships faster?
Driven by Digital helps brands like The Sanctuary grow through clear strategy, smart creative, and paid media that performs. Get in touch to see how we can do the same for you.