We built and launched multi-channel campaigns across Meta and Google to generate trial sign-ups, supported by strategic messaging, creative testing, and platform-specific optimisation. Our targeting strategy focused on health-conscious, wellness-seeking Londoners, using interest-based segmentation, geo-targeting, and intent-driven search campaigns to ensure relevance and scale.

By combining paid social and paid search tactics with carefully designed landing page flows and remarketing strategies, we delivered consistent growth in trials and memberships. The ads highlighted the uniqueness of The Sanctuary – from its architecture and ethos to the variety of events and classes on offer – while creating urgency and community-led appeal.

Leads were delivered at scale, while maintaining strong conversion rates, with cost-per-trial below industry benchmarks. We also adapted campaigns in real time to promote event-specific spikes in demand, maximising visibility during peak booking periods.

As a result, The Sanctuary launched with strong trial uptake and a growing, engaged community – with performance marketing now playing a key role in its long-term membership acquisition strategy.

Testimonial

“Dan and the team have been the best digital marketing experts we've ever worked with. Communicative, thorough in reporting, consistent with advice, and very reasonably priced. It's hard to find someone consistent in this space, so feels like a breath of fresh air to be working with the DBD team!”

— Zak Avery