Rebuilding The Campaign Structure

We worked closely with the Disco Bliss team to restructure their Meta advertising campaigns around clearer event objectives and more efficient budget allocation.

This included:

• Implementing stronger conversion-focused campaign structures

• Introducing budget pacing controls across launches

• Refining audience targeting by city and demographic

• Improving retargeting strategy and campaign consistency

Rather than relying on reactive boosting and inconsistent spending, campaigns were rebuilt around a more controlled full-funnel structure designed to generate steadier ticket sales throughout the launch cycle.

Creative Strategy For An Older Demographic

One of the biggest areas we focused on was helping shape a creative strategy that better connected with the Disco Bliss audience.

Instead of relying on generic nightlife-style content, we leaned heavily into:

• Nostalgia-led messaging

• Feel-good crowd footage

• Community and social atmosphere

• Clear daytime positioning

• Live dancefloor content and relatable creatives

This helped campaigns resonate much more naturally with the target audience while improving engagement and overall ad performance.

Touring Event Consultancy & Scaling Support

Alongside the paid social management, we also worked as an ongoing event marketing partner supporting the wider growth of the brand.

This included:

• Launch pacing advice

• Budget allocation across locations

• Campaign structure consultancy

• Scaling support for new cities

• Guidance on which campaign objectives best suited different event goals

This gave the team a much clearer framework for launching events consistently across the country while maintaining profitability.