Conteh Sports had already built strong brand awareness and community engagement through organic social media, but they were struggling to turn that attention into consistent online sales. Our job was to bridge that gap, helping them scale their e-commerce performance through a smarter, more structured paid media strategy.

We began by reviewing their existing campaigns, website, and customer journey to identify what was working and where conversions were being lost. From there, we built a plan focused on paid social performance, conversion optimisation, and data-led refinement.

Our work included:

• Paid Social Advertising Strategy: We designed and managed high-performing Meta campaigns, including audience testing, creative development, and ongoing optimisation to maximise sales and reduce wasted spend.

• Creative and Ad Copy Guidance: We provided direction on visuals and messaging to strengthen brand consistency and increase click-through rates.

• Landing Page Improvements: We advised on simplifying the user journey and improving conversion rates through better design and layout.

• Wider Growth Strategy: We identified opportunities for SMS and email marketing, remarketing flows, and Google Ads to strengthen the full funnel and maximise customer lifetime value.