Growing sales and engagement for Conteh Sports
Conteh Sports is a UK-based sports nutrition supplement company providing high-quality supplements to athletes and gym goers alike. Driven by Digital were chosen as their partner for paid social advertising campaigns.
Conteh Sports faced challenges in achieving consistent online sales and leveraging their thriving wholesale business and impressive organic social media following, in the midst of a fiercely competitive market.
Driven by Digital conducted a thorough analysis of the client's existing digital presence, including their website, paid media advertising and organic social media channels. Based on their findings, Driven by Digital developed a targeted digital marketing strategy for Conteh Sports, which included the following key components:
Creating and implementing a paid social advertising plan that involved providing suggestions for ad creative and copy, devising target demographic, configuring campaign setup, managing ad delivery, and performing testing for continuous optimisation.
Enhancing the client's landing pages with the aim of boosting CRO (conversion rate optimsation) by simplifying the process for prospective customers to make purchases.
Providing the client with additional strategy recommendations to complement paid social advertising, including tactics such as SMS marketing, email marketing, paid search, and other effective methods.
As a result of Driven by Digital's marketing efforts, Conteh Sports saw significant growth in its online sales and social media engagement. Notably, the client achieved a consistent and impressive return on Investment (ROI) of 3.5x, an average click-through rate of 1.7% and an average hold rate of 37% over an extended period of time.
Overall, our targeted digital marketing campaign helped Conteh Sports establish a strong online presence, boost sales, and augment profits. By leveraging paid social campaigns alongside a comprehensive 360º marketing approach, Driven by Digital aided Conteh Sports to reach a wider audience and generate additional revenue.
Return on investment
Avgerage click through rate