&Soul
Generating High-Intent Co-Living Leads in Shoreditch and Southall
The client
&Soul is a new-generation co-living and wellness brand redefining what city living looks like. With a focus on connection, creativity, and wellbeing, they combine flexible living spaces with beautifully designed communal areas, curated events, and an inclusive daily programme of wellness and social experiences.
Their two flagship sites Southall &Soul in West London and Shoreditch &Soul Villas in East London, offer residents an effortless, all-inclusive way to live, work, and thrive. From private ensuite studios and co-working lounges to saunas, movement studios, and community dinners, every detail is designed to help residents feel at home while connecting with like-minded people.
5123
Leads Generated
76%
Increase in Occupancy
6.78%
Blended CTR
The task
Driven by Digital was brought in to manage and scale all paid social and Google Ads activity for both &Soul Southall and Shoreditch Villas.
Our goal was to build consistent, high-quality lead flow from key London audiences, drive occupancy across both sites, and position &Soul as the go-to name in urban wellness living.
The Strategy
We designed a full-funnel digital strategy that included:
Meta Ads (Facebook & Instagram) for lifestyle-driven awareness, brand storytelling, and lead generation.
Google Search & Display campaigns targeting high-intent searchers looking for co-living, serviced apartments, and flexible stays in London.
Geo-targeted and retargeting funnels designed to nurture warm audiences and convert high-intent visitors.
Custom landing page recommendations and testing to improve enquiry rates and minimise drop-off.
Our campaigns were designed to reflect the tone and visual identity of the brand, aspirational yet approachable, balancing wellness with urban energy.
The result
Our combined paid media strategy has consistently delivered high-intent leads across both locations, helping to maintain strong occupancy levels and build waiting lists for future phases.
&Soul Southall achieved rapid occupancy growth following launch, supported by steady inbound demand.
Shoreditch Villas campaigns have already built strong early momentum, generating cost-efficient enquiries and consistent engagement among London’s creative and professional audiences.
Across both sites, we achieved up to a 85% lead response rate, with Meta and Google campaigns driving the majority of high-intent conversions.
In addition, we now manage lead generation for The Sanctuary, &Soul’s experimental social wellness space in Shoreditch. Our campaigns promote memberships, wellness experiences, and events, further embedding &Soul’s brand across multiple lifestyle touchpoints.
By combining precision targeting, platform-specific creative, and ongoing optimisation, Driven by Digital has helped &Soul successfully scale its marketing performance across multiple locations.
Our work continues to evolve as &Soul expands its footprint in London’s co-living and wellness scene, setting a benchmark for how data-driven marketing can fuel growth for residential, lifestyle, and experience-based brands.
Testimonial
Dan has provided an excellent service with our co-living buildings! Great service by the team with continuous results!
— Leyth Hampshire
Looking to market your co-living or accommodation brand?
Driven by Digital helps residential and lifestyle operators generate high-intent leads through paid social, PPC, and strategic consultancy.
Get in touch to see how we can help you grow occupancy and brand awareness.