Through a carefully planned and consistently optimised paid media strategy, we contributed to increasing the occupancy rate of Southall &Soul and generated strong demand for the upcoming launch of their Shoreditch location. Our campaigns delivered a substantial volume of qualified leads, leading to a high occupancy rate at Southall from the off and a growing waitlist of prospective residents and customers for Shoreditch &Soul.

Crucially, we found an optimal balance between lead volume and lead quality, ensuring campaigns were not just reaching people, but the right people. After a few months, we were generating leads with an 85% response rate and consistently high levels of engagement from interested prospects.

We employed a mix of precise audience targeting, creative testing, and tailored platform-specific strategies across both Meta and Google. This allowed us to adapt our messaging to reflect each site’s unique positioning, ensuring relevance and maximising conversion rates. Additionally, we leveraged retargeting funnels, geo-targeted ads, and briefed the creation of custom landing pages to enhance engagement and reduce drop-off rates, resulting in a steady flow of cost-effective, high-intent enquiries.

In addition to residential offering, the Shoreditch location now includes us running a bespoke membership sales campaign for The Sanctuary - an experimental social wellness space. The Sanctuary provides a chance to rebalance the rhythm of daily urban life by blending wellness and movement with transformative, immersive experiences. 

TESTIMONIAL

Dan and the team have been the best digital marketing experts we've ever worked with.

Communicative, thorough in reporting, consistent with advice, and very reasonably priced. It's hard to find someone consistent in this space, so feels like a breath of fresh air to be working with the DBD team!

— Zak Avery