Union Student Living
Increasing Union Student Living's Occupancy Rates Through Google Ads
The client
Union Student Living sets the standard for modern university accommodation in Leeds. Their properties combine comfort, style, and community, offering luxury private apartments and vibrant shared spaces designed around how students actually live, study, and socialise.
With a reputation for premium student housing and exceptional on-site facilities, Union Student Living provides a university experience where residents can thrive both academically and socially.
The task
Union Student Living partnered with Driven by Digital to increase brand visibility and occupancy through a data-driven paid advertising strategy.
The objective was clear:
Generate high-intent enquiries from students and parents.
Drive bookings for the upcoming academic year.
Build long-term awareness for future intakes.
We focused primarily on Google Ads, creating campaigns that positioned Union Student Living at the top of search results for key phrases such as “student accommodation Leeds & many more.
Our approach included:
Search Campaigns targeting prospective tenants actively looking for accommodation.
Display Ads retargeting warm audiences who had visited the website but not yet enquired.
Location-based targeting to capture students in the UK and abroad searching for Leeds properties.
Continuous A/B testing of copy and extensions to improve click-through rates and enquiry quality.
The result
The campaign has delivered consistent, measurable growth across all key metrics and directly contributed to filling rooms for the upcoming academic year.
65 rooms booked through paid campaigns to date.
15,000+ highly relevant users reached, driving strong brand visibility among students and parents.
Significant increase in qualified enquiries and direct website conversions.
Established strong search presence for key “student accommodation in Leeds” terms.
Our ongoing optimisation continues to improve efficiency and conversion quality, maintaining a steady flow of high-intent leads for the 2025 and 2026 intakes.
By focusing on high-intent Google Ads campaigns and continual optimisation, Driven by Digital has helped Union Student Living achieve impressive occupancy levels while building brand visibility for future years.
This project demonstrates the power of data-driven paid media for student accommodation and co-living operators, delivering reliable enquiry flow, consistent ROI, and measurable growth.
Looking to increase occupancy for your student accommodation or co-living brand?
Driven by Digital helps property operators attract and convert high-intent leads through targeted paid media and digital strategy. Get in touch to see how we can help you fill rooms faster and scale your brand.
43%
ROOMS FILLED
13%
BLENDED CTR
173
LEADS