Ultimate Rave Bingo
Raving Success: Selling out events from Maidstone to Dunfermline
The client
Ultimate Rave Bingo is a touring bingo-meets-nightlife show known for its high-energy atmosphere, live DJs, and unpredictable performances that make every event unique.
Originally running in a handful of Northern cities, the brand’s goal was to scale nationally and establish itself as the UK’s go-to immersive bingo experience. To make that happen, they partnered with Driven by Digital a growth-focused marketing agency and consultancy specialising in scaling event brands through data-led paid media strategies.
Our mission was to launch, sell out, and elevate Ultimate Rave Bingo from a regional concept to a nationwide name.
10,834,741
Number of Ads Delivered
4.1x
Return on Ad Spend
40+
New Locations
The task
To achieve national growth, we needed to build a full-funnel event marketing system that could generate consistent ticket sales across 40+ UK locations without losing the brand’s unique personality or audience engagement.
The Strategy
Our approach combined strategic event marketing consultancy with hands-on campaign management, focusing on three key pillars:
1. Sign-Up and Pre-Launch Phases
We developed structured sign-up campaigns to build hype ahead of ticket releases. By using exclusivity and location-specific waiting lists, we generated momentum and captured data before launch, meaning events sold faster as soon as they went live.
2. Paid Social Campaigns (Meta Ads)
Each campaign was tailored to the venue, location, and audience demographics of each new city. We produced engaging creative, refined targeting, and optimised budgets to ensure performance consistency at scale.
Our paid social work focused on both reach and conversion, creating awareness through video and static ads while pushing strong call-to-actions in the final sales phase to drive urgency and ticket sales.
3. Always-On Content and Conversion Strategy
We implemented an always-on paid strategy supported by organic social and email marketing, ensuring the brand stayed front of mind between events. When shows approached, conversion-focused campaigns took over, designed to turn anticipation into sales through limited-time offers, retargeting, and urgency-led messaging.
Alongside campaign delivery, we advised on ticket pacing, launch timing, and audience segmentation to refine performance month by month.
The result
Our event marketing strategy helped Ultimate Rave Bingo grow from a handful of Northern events to a nationwide operation, selling out shows in more than 40 UK cities including Leeds, Newcastle, Bangor, and Dunfermline.
Our consultancy and paid media approach delivered:
Consistent sell-outs across multiple regions
Lower cost per ticket sale and improved return on ad spend
Increased brand awareness and audience growth nationwide
A scalable, repeatable marketing framework for new city launches
Ultimate Rave Bingo is now recognised as one of the UK’s most exciting touring event concepts and continues to grow with our ongoing support.
Testimonial
‘Dan is great!! We started using Driven By Digital in December and knew we had made the right decision. Knowledgeable, professional and always keeping us updated with how the campaigns were going.
When we decided to use DBD to run our ad campaigns, we said we needed to see a 30% increase in sales, and they have absolutely smashed that with around a 50% increase. Our business has grown by 300% in the last six months, and I put most of that down to Dan.
I have worked with 2 other companies for ads, and they were terrible and charged a lot more money, too. One of them nearly made us bankrupt because of how poor they were. Dan really cares about your business and goes that extra bit to make sure you get what you need.
If you're seriously thinking of using a digital marketing company, then Dan is your guy!’
Adam Robinson, Ultimate Rave Bingo
Want to scale your event brand like Ultimate Rave Bingo?
We help promoters and touring brands build proven systems for ticket sales and national growth through expert event marketing consultancy and paid media strategy. Get in touch to see how Driven by Digital can help you scale next.