Driven by Digital was entrusted with creating a bespoke digital marketing blueprint to expand Richard Hardie's market presence and capture prospective car buyers throughout the North East.

The goal was clear: to harness a number of digital platforms effectively and amplify Richard Hardie's visibility in a competitive automotive landscape. Through strategic implementation of targeted advertising campaigns and leveraging our expertise in paid ads, we aimed to foster greater brand awareness and drive qualified leads to Richard Hardie's doorstep. Here's what we implemented to achieve these results…

Lead Generation Through Targeted Paid Ads

By pinpointing specific demographics and geographic areas, our campaigns ensured that Richard Hardie's extensive range of new and used cars reached the most promising potential buyers. This strategic approach not only amplified visibility but also delivered high-quality leads directly to their dealership, effectively optimising their sales funnel.

Peak Optimisation Aided by Data-Driven Insights

Leveraging comprehensive data-driven insights we continually refined and optimised Richard Hardie's digital marketing campaign. By closely analysing user behaviour, engagement metrics, and campaign performance data, we made real-time adjustments to maximise ROI across all channels. This proactive approach ensured that every marketing pound spent delivered measurable results, driving higher conversion rates and sustained business growth for the Dealership.