Richard Hardie Group
Accelerating success: Richard Hardie’s journey to enhanced lead generation.
The client
Richard Hardie, a reputable car dealership with a heritage spanning five decades, has been a cornerstone in providing new and used car solutions to the North East of England. Famed for its unwavering commitment to customer care and service excellence, Richard Hardie has earned a reputation as a trusted name in the automotive industry.
In a strategic move to amplify their market presence and elevate their lead generation strategies, Richard Hardie partnered with Driven by Digital. This collaboration reflects Richard Hardie's proactive approach to leveraging digital marketing, and underlines their ambitions for continuous growth, innovation, and delivering exceptional value to their customers.
The task
Driven by Digital was entrusted with creating a bespoke digital marketing blueprint to expand Richard Hardie's market presence and capture prospective car buyers throughout the North East.
The goal was clear: to harness a number of digital platforms effectively and amplify Richard Hardie's visibility in a competitive automotive landscape. Through strategic implementation of targeted advertising campaigns and leveraging our expertise in paid ads, we aimed to foster greater brand awareness and drive qualified leads to Richard Hardie's doorstep. Here's what we implemented to achieve these results…
Lead Generation Through Targeted Paid Ads
By pinpointing specific demographics and geographic areas, our campaigns ensured that Richard Hardie's extensive range of new and used cars reached the most promising potential buyers. This strategic approach not only amplified visibility but also delivered high-quality leads directly to their dealership, effectively optimising their sales funnel.
Peak Optimisation Aided by Data-Driven Insights
Leveraging comprehensive data-driven insights we continually refined and optimised Richard Hardie's digital marketing campaign. By closely analysing user behaviour, engagement metrics, and campaign performance data, we made real-time adjustments to maximise ROI across all channels. This proactive approach ensured that every marketing pound spent delivered measurable results, driving higher conversion rates and sustained business growth for the Dealership.
The result
Through precise targeting, engaging content, and a revitalised online strategy, we have not only increased lead generation but also fostered stronger customer relationships, helping to solidify Richard Hardie's position as a leading car dealership in the North East of England.
Driven by Digital remains committed to supporting Richard Hardie in delivering exceptional customer care and high-quality cars to its clientele. This collaboration demonstrates how effective digital strategies can sustain and enhance a legacy of success.
Hook Rate
43%
Link Click Through Rate
1.37%
Unique Accounts Reached
104,453