Richard Hardie Group
Driving Richard Hardie More Leads Through Data-Led Digital Marketing
The client
Richard Hardie is a well-established car dealership group with over 50 years of experience, proudly serving customers across the North East of England. Known for its trusted service, customer-first approach, and wide range of new and used vehicles, Richard Hardie has built a strong local reputation as one of the region’s most reliable automotive brands.
Looking to modernise its marketing approach and generate more high-quality enquiries online, Richard Hardie partnered with Driven by Digital to build a structured digital marketing and lead generation strategy that could turn local awareness into measurable sales.
43%
Hook Rate
1.37%
Link Click Through Rate
104,453
Unique Accounts Reached
The task
Our goal was simple: to help Richard Hardie attract more qualified car buyers through targeted paid advertising and data-driven optimisation.
We developed a bespoke digital marketing blueprint focused on scaling their online visibility, improving enquiry quality, and increasing dealership traffic — without wasting ad spend.
The Strategy
We developed a bespoke digital marketing blueprint focused on scaling their online visibility, improving enquiry quality, and increasing dealership traffic — without wasting ad spend.
Lead Generation Through Targeted Paid Ads
We built a multi-channel paid media strategy across Meta and Google, designed to reach local audiences actively searching for new or used cars in the North East.
By targeting key demographics, interests, and postcodes, we ensured every campaign connected with real in-market buyers, generating a consistent flow of high-quality leads directly to the dealership.
Optimisation Through Data and Strategy
As part of our ongoing consultancy, we analysed campaign data weekly to refine targeting, creative, and budgets. Using real-time insights on engagement, cost per lead, and conversion trends, we continually optimised the campaigns to improve efficiency and ROI.
This meant every pound spent worked harder, with better-qualified enquiries, improved conversion rates, and stronger visibility across Google Search and social media.
The result
Through focused paid advertising and strategic consultancy, Richard Hardie achieved a significant uplift in both lead volume and quality, resulting in increased dealership traffic and more enquiries converting into sales.
The collaboration strengthened Richard Hardie’s position as one of the leading car dealerships in the North East, proving that with the right digital marketing strategy, even long-established businesses can compete and grow in a fast-moving online market.
Want to generate more leads for your dealership?
We help automotive and service-based businesses attract high-quality enquiries through smart, data-driven marketing. Get in touch to see how we can help your business grow.