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Old Eldon Jewellers

Revamping Old Eldon Jewellers' online presence

Old Eldon Jewellers staff members
Old Eldon Jewellers staff members
Old Eldon Jewellers staff members

The client

Old Eldon Jewellers is an award-winning, family-run business in the heart of Newcastle upon Tyne. Specialising in bespoke jewellery design, whatever your needs, from design to restoration, their expert team are always on hand to offer guidance, support, and advice. 

Since its opening in 1999, OEJ has earned a loyal local customer base and a reputation for delivering personalised and timeless bespoke jewellery. However, in the digital age, Old Eldon Jewellers recognised the need to expand its reach and engage with a wider audience via an updated website to complement online marketing.

The task

Driven by Digital, a digital marketing agency based in Newcastle upon Tyne specialising in driving business growth, was approached by Old Eldon Jewellers to transform its online presence.

The primary goal was to create a fully responsive website that would showcase the brand's legacy, expertise, and bespoke jewellery collections while providing an easy and enjoyable browsing experience for users across all devices.The specific tasks assigned to Driven by Digital included:

Design Concepts: Crafting a visually appealing design that captures the essence of Old Eldon Jewellers heritage, while ensuring a modern and user-friendly layout.

Responsive Development: Developing a website that adapts seamlessly to various screen sizes and devices, including desktops, tablets, and smartphones, to provide a consistent browsing experience.

Jewellery Showcase: Implementing a gallery to display the jewellery collections with high-quality images, detailed descriptions, and an intuitive navigation system for users to explore the products effortlessly.

Contact and Interaction: Creating a user-friendly contact form and incorporating interactive elements to encourage engagement, inquiries, and appointment bookings.

User Experience Enhancement & Performance Optimisation: Ensuring fast loading times, smooth transitions, efficient use of web resources to deliver an optimal browsing experience and clear calls-to-action to guide visitors towards enquires.

SEO Strategic Keyword Integration: Through thorough keyword research and analysis, Driven by Digital strategically integrated relevant and high-performing keywords into the website's content.

This optimisation ensured that Old Eldon Jewellers' website appeared prominently in search engine results for key terms for jewellers in Newcastle upon Tyne. 

The result

Driven by Digital successfully executed the project, creating a fully responsive website that surpassed both Old Eldon Jewellers' and users' expectations. The key outcomes included:

Website Sessions Soar: The launch of the new responsive website led to a remarkable surge in website sessions, with a staggering 75% increase within the first month alone.

Impressive Unique Visitors: The revamped online presence attracted a diverse audience, resulting in a 60% rise in unique visitors, showcasing the website's broader appeal and expanded reach.

Conversion Uplift: The user-friendly contact form and streamlined interaction channels led to a staggering 400% rise in appointments and requests, enhancing Old Eldon Jewellers' communication with potential customers.

Mobile Success: The responsive design's success was evident, with mobile users accounting for 74% of total website traffic, ensuring a seamless browsing experience across devices.

Top Page Rankings: The carefully crafted SEO strategy propelled Old Eldon Jewellers' website to secure coveted top page rankings on Google s for key industry-related keywords. This prime positioning ensured that the website was highly visible to users actively seeking a jeweller in Newcastle upon Tyne.

Positive Feedback Loop: User feedback was overwhelmingly positive, highlighting the enhanced ease of navigation and access to information, solidifying Old Eldon Jewellers' reputation for exceptional customer experience.

In conclusion, Driven by Digital's collaboration with Old Eldon Jewellers resulted in the successful development of a fully responsive website that effectively showcased the brand's traditions and USPs, while providing an exceptional user experience across various devices. This project exemplified how a strategic digital transformation can amplify a traditional business's online presence and drive growth in the modern world.

Our client portfolio includes leaders in various industries, such as e-commerce, hospitality, health & fitness, events, sports nutrition, hairdressing, alcohol, jewellery, and clothing.

Our core team had worked and consulted for a variety of national events and hospitality businesses prior to our inception. This experience provided us with an invaluable understanding of how to leverage digital marketing strategies to drive business growth.

Starting out with a handful of clients, we initially specialised in social media account management and paid social ads. Today, we assist brands of all sizes and shapes in achieving their objectives through a 360° approach to digital marketing, which includes Digital Strategy, Paid Social, Paid Search, Content Creation, Web Development, Email and SMS Marketing.

Conversion uplift


Increase in website sessions


Unique website visitors


Let's get started

Let's get started

Do you have a project in mind that Driven By Digital can help with?

Do you have a project in mind that Driven By Digital can help with?