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Not Another Academy

Generating a 32.50x ROI with paid social adverts for NAA

Staff memebers of Not Another Academy taking a fun picture together
Staff memebers of Not Another Academy taking a fun picture together
Staff memebers of Not Another Academy taking a fun picture together

The client

Not Another Academy is a ‘no judgement policy’ hair academy helping hairdressers overcome this impossible Instagram era that is upon us.

When the COVID-19 pandemic forced the closure of salons and the cancellation of in-person tutorials, Not Another Academy's founder, Sophia Hilton, faced a challenge. She needed to find a way to continue offering training and education to hairdressers despite the limitations of the pandemic.

The task

Not Another Academy was also facing stiff competition from other online learning platforms, and it's existing digital marketing efforts were failing to generate the desired results.

Sophia turned to Driven by Digital for assistance. Together, we set two main goals: to increase awareness of Not Another Academy's new online course platform and to boost sales of specific courses, such as colour correction and bleach specialist.

Driven by Digital conducted a comprehensive analysis of the client's existing digital presence, including their website, paid ads, social media and email m. Based on their findings, Driven by Digital developed a tailored digital marketing strategy for Not Another Academy, which included the following key components:​

  1. Developing and delivering a comprehensive paid social ad strategy that included creative & copy suggestions, audience creation, campaign set-up, delivery, management, testing & optimisation.

  2. Improving the client's website landing page design and user experience to make it easier for potential consumers to navigate and purchase courses.

  3. Implementing analytics and tracking integrations to provide real-time reporting on all activity.

  4. Delivering email marketing campaigns to target potential and existing clients to increase conversions.

The result

Driven by Digital's collaboration with Not Another Academy led to significant growth in both awareness and revenue. Here are the key outcomes of the successful partnership:

  1. Return on investment (ROI): Over a period of 6 months the client achieved a remarkable ROI of 32.5x leading to a significant increase in revenue. 

  2. Website Traffic: The client's website traffic increased year on year by over 300%.

  3. Search Engine Rankings: Not Another Academy's search engine rankings improved significantly, with some targeted keywords appearing in the top 10 search results on Google.

  4. Email Marketing: The client's email marketing campaigns resulted in a minimum of a 31% open rate leading to an increase in conversions.

Through this collaboration, Not Another Academy was able to provide hairdressers with an essential resource to enhance their skills and knowledge during the pandemic. The online course platform continues to be a valuable tool for hairdressers in navigating an ever-changing industry.

Overall, Driven by Digital's comprehensive digital marketing strategy allowed Not Another Academy to establish a strong online presence, generate leads, and boost revenue.

Our client portfolio includes leaders in various industries, such as e-commerce, hospitality, health & fitness, events, sports nutrition, hairdressing, alcohol, jewellery, and clothing.

Our core team had worked and consulted for a variety of national events and hospitality businesses prior to our inception. This experience provided us with an invaluable understanding of how to leverage digital marketing strategies to drive business growth.

Starting out with a handful of clients, we initially specialised in social media account management and paid social ads. Today, we assist brands of all sizes and shapes in achieving their objectives through a 360° approach to digital marketing, which includes Digital Strategy, Paid Social, Paid Search, Content Creation, Web Development, Email and SMS Marketing.

Return on Investment


Traffic Increase


Email Open Rate


Let's get started

Let's get started

Do you have a project in mind that Driven By Digital can help with?

Do you have a project in mind that Driven By Digital can help with?