Not Another Academy
Generating a 32x Return on Investment via Paid Media for NAA
The client
Not Another Academy (NAA) is a creative education brand built for the modern hair industry — offering a “no judgement” learning environment for stylists and colourists who want to grow their skills and confidence in an ever-changing social media era.
When the pandemic hit, salon closures and restrictions halted in-person training. Founder Sophia Hilton needed a way to keep providing high-quality education and community support for her audience of hair professionals. That’s where Driven by Digital came in.
32.5X
Return on Investment
300%
Traffic Increase
31%
Email Open Rate
The task
Our goal was to help NAA pivot from in-person education to a scalable online learning platform, driving both awareness and course sales through a full-funnel digital strategy.
Competition in the online education space was fierce, and previous campaigns hadn’t delivered consistent results. We stepped in to rebuild the digital strategy from the ground up — combining paid social, email marketing, and conversion optimisation to maximise performance.
The Strategy
Paid Social Strategy
We created and managed a tailored Meta Ads strategy focused on promoting NAA’s most popular courses, including Colour Correction and Bleach Specialist.
This included:
Custom audience creation and segmentation
Campaign setup, delivery, and ongoing optimisation
Creative and copy guidance to align with the brand’s tone and community voice
Website Optimisation
To boost conversions, we redesigned key landing pages to improve clarity, navigation, and purchase flow. The aim was to make it easier for students to explore courses, understand the value, and buy directly.
Email Marketing & Analytics
We launched segmented email campaigns targeting both new and existing subscribers, combining educational content with timely offers to drive conversions.
We also implemented analytics and tracking tools to provide real-time visibility on performance and RO
The result
Driven by Digital’s multi-channel approach delivered a major uplift in both sales and visibility for Not Another Academy:
32.5x Return on Investment (ROI) over six months
300% increase in website traffic year-on-year
Improved search visibility, with key courses ranking in the top 10 on Google
31% average email open rate, driving repeat engagement and purchases
The results helped NAA grow from a physical training academy into one of the UK’s most recognised digital learning brands for hair professionals.
By combining paid social, email marketing, and conversion optimisation, Driven by Digital helped Not Another Academy build a sustainable, profitable online learning business during one of the most challenging periods for the industry.
Our continued consultancy ensures the brand keeps scaling its online platform, empowering stylists worldwide to learn, grow, and stay inspired.
Looking to grow your education or e-learning brand?
We help creative and service-based businesses build scalable digital marketing systems that attract, convert, and retain customers. Get in touch to see how we can help you grow online.