Groovebox
How We Helped Groovebox Sell Out Events Across the UK
The client
Based in Nottingham, Groovebox has become one of the UK’s fastest-growing event brands, running sell-out house and electronic events across the Midlands. What started as small car-park parties for 100 people in 2018 has grown into large-scale festivals with over 5,000 attendees.
By 2023, Groovebox wanted to scale further, expand into new cities, and maintain consistent ticket sales across their packed event calendar. That’s where Driven by Digital came in. As an event marketing agency that specialises in selling tickets, we partnered with them to build a proven paid ads strategy designed to maximise ROI, improve ticket pacing, and drive faster sell-outs.
26,125,992
Ad Impressions
4.8x
Return on Ad Spend
1.34%
Average Click Through Rate
The task
The goal was clear: to build a repeatable marketing model that could generate consistent sales, strengthen awareness, and scale efficiently across multiple cities.
The Strategy
Our work combined data-driven consultancy and hands-on campaign delivery, built around two key channels:
Paid Social (Meta Ads)
We rebuilt Groovebox’s Meta campaign structure from the ground up, targeting key regions and demographics that were most likely to convert. By using audience data, strong visuals, and clear messaging, we created campaigns that consistently drove ticket sales while improving efficiency over time. Our approach focused on timing and pacing, ensuring the right spend was allocated at the right stages of the sales cycle.
Google Ads (PPC)
Alongside Meta, we implemented a focused Google Ads strategy targeting high-intent searches for festivals and nightlife in each location. This kept Groovebox visible to potential customers actively searching for events, boosting direct conversions and strengthening local presence across new markets.
Event Marketing Partner Approach
Beyond campaign management, our team acted as a strategic growth partner, through event marketing consultancy, we supported Groovebox with:
Ticket pacing and sales forecasting
Audience segmentation and remarketing strategy
Launch schedules and location prioritisation
Budget allocation and performance forecasting
This gave the team full clarity on where to invest and how to scale sustainably, turning marketing into a predictable and repeatable system.
The result
Consistent sell-outs across Nottingham and new launch cities
Lower Cost Per Purchase (CPP) and improved Return on Ad Spend (ROAS)
Earlier ticket momentum and faster sell-through rates
Stronger national recognition and brand consistency
Groovebox is now firmly established as a leading electronic music promoter in the UK, with a scalable marketing model that drives results month after month. Groovebox continues to partner with Driven by Digital as they expand further, launching new festivals, collaborations, and large-scale events across the UK.
Through a combination of performance marketing and consultancy, we continue to help them sell more tickets, pack out venues, and scale their brand sustainably.
Testimonial
“We started working with Dan and Driven by Digital on our event brand Groovebox in Nottingham in Jan 2023. In the first five months alone we have seen a large increase in our sales and our adverts are performing 3 times better than previously. They helped us achieve our first-ever sell-out event of 5000 people at Nottingham Racecourse in advance.
Dan is very easy to work with, organised and really cares about his clients requirements and targets. Having a large knowledge of event promotion from his previous experience he was a great asset to the team. I would highly recommend his services to anyone considering it. “
- Gary Vincent, Groovebox
Want to scale your events like Groovebox?
We help event promoters and organisers build full-funnel marketing systems that drive real sales. Get in touch to see how our event marketing consultancy and paid media support can help grow your next event.