Gold Standard Nutrition
Launching GSN Subscriptions with a 30x return on ad spend
The client
Gold Standard Nutrition (GSN) is a Yorkshire-based healthy frozen food brand making clean eating simple, affordable, and accessible. Their protein-packed ready meals are now stocked in over 300 gyms and retailers across the UK, including Lidl and Morrisons, making them one of the country’s leading healthy food brands.
As the brand continued to grow, GSN identified a key opportunity to launch a direct-to-consumer subscription model, giving customers an easier way to enjoy healthy meals delivered straight to their door. That’s where Driven by Digital came in.
30.73X
Return on Ad Spend
3.35%
Click through rate
18%
Hook Rate
The task
Our goal was to help GSN launch and scale their new subscription service through a full-funnel digital marketing strategy designed to attract, convert, and retain health-conscious customers.
The Strategy
High-Converting Landing Page:
We designed and developed a fully responsive subscription landing page, built to showcase GSN’s range and make the sign-up process quick and intuitive. The page combined clear messaging, trust signals, and optimised calls-to-action — all tailored to maximise conversion rates across desktop and mobile.
Creative Content & Paid Social Campaigns:
Alongside the web build, we created a full suite of visual assets and launched targeted Meta Ads campaigns to introduce the subscription model to both existing and new customers. Each campaign focused on GSN’s core audience of gym-goers, busy professionals, and health-conscious consumers looking for convenience without compromise.
Using precise demographic and interest-based targeting, we reached high-intent audiences with performance-focused creative combining UGC, lifestyle visuals, and clear offers to drive engagement and conversions.
The result
Within the first two months, the campaign delivered an outstanding 30.73x return on ad spend (ROAS).
This success not only boosted subscription sales but also increased overall brand awareness and customer retention. The campaign became a blueprint for how fitness and health-focused e-commerce brands can scale profitably through smart, data-driven paid media and strong creative execution.
The partnership between Driven by Digital and Gold Standard Nutrition highlights the power of combining strategic consultancy, conversion-led design, and performance marketing to deliver measurable growth for e-commerce brands in the health and fitness space.
Want to scale your health or fitness brand like Gold Standard Nutrition?
We help e-commerce and subscription-based businesses grow through performance-led paid media, creative content, and digital strategy. Get in touch to find out how we can help your brand grow faster.