Fresh2Death
Delivering a bespoke event marketing blueprint for Fresh2Death
The client
Fresh2Death is a leading force in Leeds’ student nightlife scene, running some of the city’s most popular club nights, festivals, socials, and student travel experiences.
Known for curating unforgettable experiences for students and young professionals, Fresh2Death wanted to take their digital marketing to the next level. They partnered with Driven by Digital to develop a structured event marketing and consultancy strategy that could drive consistent ticket sales, strengthen brand awareness, and support long-term growth across their Leeds-based events.
7.26x
Blended Return on Ad Spend
1.97%
Blended Click Through Rate
27.8%
Email Open Rate
The task
Our aim was to create a complete, data-driven marketing system that connected every stage of the ticket journey from awareness and engagement through to conversion and retention.
The Strategy
Paid Social (Meta Ads)
We rebuilt Fresh2Death’s Meta ad strategy from the ground up. Each campaign was designed to match the tone and energy of their events, using bold creative, engaging videos, and targeted messaging to reach students across Leeds. This approach helped Fresh2Death turn excitement into consistent sales, ensuring every event reached capacity while keeping acquisition costs low.
Google Ads (PPC)
To capture high-intent audiences searching for Leeds events and nightlife, we launched targeted Google Ads campaigns focusing on the city’s key nightlife keywords. This helped Fresh2Death dominate search visibility and attract new attendees actively looking for things to do in the area.
Email Marketing
We also introduced a structured email marketing approach to re-engage past attendees, announce new events, and reward loyalty through exclusive offers. This created a stronger sense of community while driving repeat bookings and long-term engagement.
The result
Our multi-channel event marketing strategy helped Fresh2Death achieve:
Consistent sell-outs across Leeds events
Lower Cost Per Purchase (CPP) and improved ROAS
Stronger brand awareness within the Leeds student scene
A connected digital marketing system across Meta, Google, and email
Fresh2Death is continues to be one of Leeds’ most recognised student event brands, with a streamlined digital marketing setup that continues to deliver strong performance across every show.
Testimonial
‘I have been using Dan and DBD for a number of years now, which speaks for itself. We had no paid ad strategy or direction whatsoever, but since coming on board, that has completely changed.
Our organic and paid campaigns all work hand in hand and are super effective and efficient, we see strong results regularly. There is regular communication and feedback and audience performance and what content seems to be getting the best results. I wouldn't use anyone else!’
Danny Harrison, Fresh2Death
Want to scale your nightlife or student events like Fresh2Death?
We help event promoters and organisers in Leeds and across the UK build proven systems for growth through event marketing consultancy and performance-driven paid media.
Get in touch to see how we can help you sell more tickets and grow your brand.