Carriages of Harley Street
Elevating beauty on demand via targeted digital marketing
The client
Carriages of Harley Street is a groundbreaking mobile aesthetics clinic that brings the renowned Harley Street experience directly to your doorstep. This innovative service eliminates the need for crowded waiting rooms and inconvenient public transport, allowing clients to enjoy top-tier cosmetic treatments in the comfort of their own private clinic, on their own schedule. Carriages of Harley Street is transforming the way aesthetic services are delivered, ensuring unparalleled convenience and luxury.
The task
To help Carriages of Harley Street attract new clients and build brand awareness, Driven by Digital implemented a strategy focused on lead generation and paid advertising via Meta & Google. Our main goals were to amplify the clinic’s reach and highlight the unique benefits of their mobile services, ensuring they stood out in a competitive market.
Our approach began with a thorough understanding of Carriages of Harley Street’s target audience and their unique selling proposition. We generated a series of engaging, visually appealing ads that emphasised the convenience, luxury, and exclusivity of the mobile clinic experience.
By leveraging Meta’s robust targeting capabilities alongside our industry knowledge, we ensured these ads reached potential clients in specific post codes who would most benefit from Carriages of Harley Street’s services.
Lead Generation: We developed a series of lead generation campaigns designed to capture the interest of potential clients and convert them into booked appointments. This involved creating compelling ad copy and visuals that highlighted the clinic’s bespoke services and the ease of receiving treatments at home.
All our ads included clear, enticing calls-to-action (CTAs) that encouraged users to book a consultation or learn more about the services offered.
Brand Awareness: To increase brand awareness, we launched targeted awareness campaigns that introduced Carriages of Harley Street to a broader audience. These campaigns showcased client testimonials, behind-the-scenes content, and educational posts about various aesthetic treatments.
By building a strong online presence and engaging with potential clients, we were able to foster a sense of trust and credibility around the brand.
The result
By implementing these marketing tactics the clinic experienced an increase in the number of clients, as well as a rise in follower count on social media platforms. This growth helped Carriages of Harley Street to reach new audiences and expand their client base instantly.
Increased Client Acquisition: The lead generation campaigns successfully attracted a number of new clients, with many booking consultations and treatments as a direct result of our targeted ads.
Enhanced Social Media Presence: Our awareness campaigns not only increased the clinic’s follower count but also boosted engagement across their social media channels. This enhanced online presence helped Carriages of Harley Street build a community of loyal clients who frequently interacted with their content, shared their experiences, and recommended the clinic to others.
Reaching New Audiences: By leveraging the advanced targeting capabilities of Meta & Google, we were able to introduce Carriages of Harley Street to new, relevant audiences who were previously unaware of their services. This expanded reach contributed to the clinic’s overall growth and established them as a leading player in the mobile aesthetics industry.
The partnership between Carriages of Harley Street and Driven by Digital exemplifies the power of digital marketing in contributing towards driving business growth and establishing a strong brand presence. By effectively leveraging lead generation and brand awareness campaigns, we helped Carriages of Harley Street position itself as a groundbreaking mobile aesthetics clinic within West London.