Ara Athletic
Attracting new gym members via paid social lead geneation
The client
ARA Athletic is a North Tyneside-based group personal training gym known for its inclusive, community-driven approach to fitness. More than just a gym, ARA creates an environment where fun and focus go hand in hand, helping members achieve results while feeling supported and part of something bigger.
The team’s focus on small-group training means members benefit from the same level of attention as personal training, but within a motivating, social atmosphere that keeps them accountable and engaged.
ARA partnered with Driven by Digital, a results-focused digital marketing agency for gyms and wellness brands, to help increase awareness, generate local leads, and fill their sessions with high-quality new members.
The task
ARA wanted to attract more local gym members and grow its client base using a clear, measurable fitness marketing strategy.
Our goal was to build a paid social lead generation system that delivered a steady flow of high-intent enquiries, while reflecting ARA’s unique values of inclusivity, community, and progress.
The challenge was simple: position ARA as the go-to group personal training gym in North Tyneside through performance-driven Meta campaigns that actually convert.
The result
Driven by Digital created a high-impact Paid Social Advertising and Lead Generation Strategy across Facebook and Instagram. The campaigns focused on local awareness, lead capture, and community engagement, showing real members, genuine results, and what makes ARA different from traditional gyms.
By combining creative storytelling with smart data-led targeting, we helped ARA connect with people actively looking for a supportive, social fitness experience.
Key results included:
Consistent new member enquiries generated through Meta Ads
Significant increase in brand visibility across North Tyneside and surrounding areas
High lead-to-sale conversion rates through better ad targeting and follow-up
Improved cost-per-lead (CPL) and stronger ROI month-on-month
Local search visibility boosted through Google Business optimisation and consistent campaign activity
The campaign helped ARA Athletic grow its membership base, strengthen its local reputation, and set up a proven structure for sustainable lead generation, giving them a marketing system that works 24/7.
CLIENT TESTIMONIAL
“I run a small group personal training gym, and Driven By Digital has helped us increase our awareness and bring in a load of new leads, which has then led to sales. Dan has always been on hand to help out and tweak things where needed to ensure we're getting the best results.”
Anthony Richardson, ARA Athletic.
Need Help Growing Your Gym or Fitness Business?
Driven by Digital helps gyms, fitness studios, and wellness brands attract new members through data-led strategy, creative ad campaigns, and gym lead generation that actually converts.
Whether you run a local personal training studio or a national wellness brand, we’ll help you turn clicks into paying members. Get in touch to discuss how we can grow your business.
647,753
Ads Delivered
£2.99
Cost per 1,000 Ads
28%
Membership Growth