
Westerhope Golf Club
Membership Growth by Modernising WGC's Online Presence
The client
Situated just outside Newcastle, Westerhope Golf Club is one of the North East’s most respected golf clubs, known for its friendly community, excellent course conditions, and rich history dating back to 1941.
The 6,392-yard parkland course offers a fair but memorable challenge to golfers of all abilities, surrounded by peaceful scenery and an inviting clubhouse that’s become a local favourite.
Despite its proud legacy and loyal membership base, the club recognised the need to modernise its digital presence and attract a new wave of members and visitors. That’s where Driven by Digital came in to help Westerhope Golf Club evolve its online presence, grow its visibility, and boost both membership enquiries and clubhouse bookings.
The task
Our mission was to bring Westerhope Golf Club’s traditional strengths into the digital era, while keeping its community spirit at the heart of everything.
We focused on four key areas to deliver measurable growth:
1. Website Redesign and Optimisation
We rebuilt the club’s website to better showcase the course, membership options, and clubhouse facilities. The new site is faster, cleaner, and easier to navigate, allowing visitors to learn more about the club, book tee times, and stay updated on upcoming events and competitions.
2. Brand Refresh and Visual Consistency
We helped modernise the club’s branding to create a consistent look and feel across the website, social channels, and printed materials. The updated visuals reflect Westerhope’s heritage and professionalism while appealing to younger golfers and local families.
3. Social Media and Community Content
We introduced a more structured approach to organic social media, focusing on member updates, course condition posts, and local event highlights. The goal was to make the club’s social pages a genuine community hub that kept members informed and attracted new visitors.
4. Paid Social Advertising for Memberships and Clubhouse Promotions
Alongside organic content, we launched Facebook and Instagram ad campaigns to promote:
New membership offers, targeting golfers within a set radius of Newcastle and the wider North East
Sunday lunch and clubhouse bookings, helping to increase footfall and awareness beyond the golf audience
These paid campaigns were optimised around local audiences and peak seasonal demand, generating consistent enquiries and bookings throughout the year.
The result
Our combined digital approach has delivered strong, measurable results for Westerhope Golf Club:
40% increase in membership enquiries in 2025
87% increase in daily green fee bookings since 2023
Steady flow of clubhouse bookings through paid Meta ads
Increased awareness across Newcastle and surrounding areas
Stronger engagement on organic social posts and community updates
More efficient lead generation for both new members and visitors
The refreshed brand and marketing strategy have helped Westerhope Golf Club modernise its image, attract new members, and position itself as one of the most welcoming and well-run golf clubs in the North East.
CLIENT TESTIMONIAL
“Driven by Digital have done incredible work to help Westerhope Golf Club both in making the website easier to use and improving the content. Our online presence is massively improved and the club is seeing increased demand from visitors wanting to play the course and enjoy the food and beverages on offer. Thanks Dan and Driven by Digital.”
Malcolm James, Westerhope Golf Club
Looking Ahead
Westerhope Golf Club continues to build on its recent success, increasing memberships, hosting sold-out social events, and strengthening its position as a leading golf and leisure destination in Newcastle.
If you’re a golf club, leisure or community business looking to grow memberships, increase local awareness, or modernise your digital marketing, we can help.
Get in touch to see how we can help your club attract more members and visitors through smart, affordable marketing.
87%
Visitor Increase
54%
Website Session Increase
103%
Social Media Followers Increase
